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MGT301 GDB 1 Solution Fall 2022

The core objective of this case base study is to acquaint the students with the process of New Product launch and market response. After attempting this case, the students will be able to comprehend which factors affect the product which is newly launched into the market.

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KIA Corporation, commonly known as KIA is a South Korean Multinational Automobile manufacturer. With its headquarters in Seoul, South Korea, it is the second largest automobile manufacturer of South Korea after Hyundai Motor Company.

KIA Pakistan launched KIA Stonic in Pakistan in November 2021. Its major competitors in Pakistan include Honda BR-VI-VTEC, Toyota Corolla Altis X Automatic 1.6 Special Edition and Honda Civic 1.8 I-VTEC CVTand City Aspire 1.5i-VTEC CVT respectively. KIA Stonic was launched in 2017 internationally. It has a 1400CC MPI engine, which produces 99hp and 134 NM-torque. The car has a 6-speed Automatic Transmission with Front Wheel Drive (FWD) drivetrain, 6 airbags and many more lucrative features. Whereas, the major specifications of Honda BRV i-VTEC includes (1497CC Engine which produces 118HP and 145 NM-torque), specifications of Toyota Corolla Altis X Automatic 1.6 Special Edition include (1598 CC Engine which produces 120 HP and 154 NM-torque), specifications of Honda City Aspire 1.5i-VTEC includes (1497 CC Engine which produces 120 HP and 145 NM-torque). The price range of KIA Stonic is starting from 3.75 million PKR (approximately) which is somehow lesser than some competitors and more than others. Considering the price ranges of other market giants, ithe time will decide that the company has launched the subcompact Crossover SUV at a right price or not. This move will surely raise the bar for the competitors.

Point of discussion:

Given this competition with this price range will (KIA Stonic) be successful to capture the market or not? Justify your answer with any three (3) logical arguments.

Important Instructions:

  • Your discussion must be based on logical facts.
  • Use the font style Times New Roman and font size 12.
  • Your answer should be relevant to the topic i.e. clear and concise.
  • Obnoxious or ignoble answer should be strictly avoided.
  • You cannot participate in the discussion after the due date via email.

MGT301 GDB 1 Solution Fall 2022, mgt301 gdb solution 2022, mgt301 gdb solution fall 2022, mght301 gdb 1 solution, mgt301 gdb.

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